In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS.  The brand began with a commitment to promoting youth health, and since then, the Tiger stripes have become synonymous with one of the most world-renowned athletic brands.   The legend lives on today in the fusion of Japanese heritage and modern flair.  With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the  spirit of Japan  resonates in  each new collection of  Onitsuka Tiger  shoes,  apparel  and  accessories.