Founded in 1980, MUJI is an essential brand for a high-quality lifestyle. Guided by its belief in the “Power of Nature,” MUJI advocates a simple, environmentally responsible, and sustainable way of living, and is committed to creating a truthful and sustainable life and society for all.

Since opening its first store in China on West Nanjing Road, Shanghai, in 2005, MUJI has expanded to more than 400 stores nationwide. Its product offerings span all aspects of daily life—including clothing, food, home, and mobility—and the brand has gradually established strong recognition and a positive reputation among Chinese consumers. Today, MUJI's philosophy and the lifestyle it promotes are increasingly embraced and appreciated by consumers across China.